Friday, 1 July 2011

WEE BUNS! We have a winner....

They saw the ad...they sent the email...they won the competition. Wee buns!

We had lots of entries from a wide variety of businesses across the UK and we’re delighted to announce that Howell’s Handmade is the winner of the ‘Win an Ad Campaign’ Competition.

Speaking on behalf of Howell House, Marketing Manager Colette Wilson, said: “We’re pleased to have won the opportunity to develop a one-off advertising campaign for our Howell House brand. It will be interesting to see how they capture the artisan credentials of the brand and its range of homemade cakes and biscuits. We look forward to seeing the end result!”

Acquired by Irwin’s Bakery five years ago, Saintfield based Howell House specialises in Irish style cakes and biscuits (Howell’s Handmade) including the top selling local favourite – Jammy Joeys.

Myself, Midnight Oil and Richard Watson Photography would like to thank everyone who entered by offering entrants specially reduced creative rates on any project. Give me a call or drop me an email to see what we can do for you.

The campaign will get a special mention – and first ad placement - with its own feature in the Ulster Business Top 100. Watch this space to see how we work with Howell House to create a campaign they’re proud of.

Friday, 1 April 2011

First Post – and it’s a Corker!

The questions for any business embarking on an ad campaign have always been the same: What do we want to say? Who are we saying it to? Can we make the logo bigger?

That’s before you even consider a crowded marketplace, exactly what it is that makes you different from your competitors and expensive media that means it’s even more critical to get the message right first time.

There are a lot of decisions to make and little room for error.


What better way to start this blog than by launching a super-duper, 24 carat, bona fide, interstellar, new and improved, 100% extra free, totally-THE-business, business competition: the chance to win creative for an advertising campaign!

I’ve been working with and and we’ve got together to offer the prize of all the creative needed for an ad campaign - ideas, words and pictures - all expertly art directed by Midnight Oil.

We’ll take a brief, decide on your priorities, get the message right and carefully craft a campaign that gives your business maximum stand out. You’ll look and feel better than ever... if you win! All you have to do is get it out there in front of your audience.

Visit to find out more and to enter. Good luck!